Fromagerie Arnaud Architecture de marques et packaging
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Projet – Harmoniser les gammes, à travers une mise à la charte des étiquettes de meules / Hiérarchiser les affinages par la couleur (de 6 à 36 mois) / Lifter la marque Charles Arnaud, et architecturer les produits.
Défi – Des étiquettes de 62,5 cm de diamètre!
Client – Fromagerie Arnaud
Direction artistique – Benoît Paysant-Le Roux